Vocabulary In the News : 08 March 2010 – The Arizona Republic (Phoenix, Arizona)

In Paradise Valley, Arizona’s premiere tourist destination thanks to the 12 resorts located there, special room deals and freebies are the spring-season staples. These special prices are luring back sun-seekers and golfers in droves reversing the downward trend that is a result of the sluggish economy. Full story >>

to pay off	-	if something that you do pays off, it brings you some benefit or advantage
premiere (pronounced – Pre-MEERE)	-	first, principle, most important
a room deal	-	promotions offered by hotels
a freebie	-	something given to you that you don’t have pay for
a staple	-	a regular and important part or feature of something
to lure	-	to persuade someone to do something by making it look very attractive
in droves	-	large numbers of people
sluggish (adj.)	-	not performing or reacting as usual, not moving quickly