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To help you with understanding the article, here's some vocabulary you'll need!
to stoke someone's anger - alimenter la colère
to troll - (idiomatic) patrouiller
to trumpet - trompeter, claironner
discarded - jeté
retailer - détaillant, commerçant
wad - tas, liasse
crumpled - froissé
yuletide - période de Noël
to take a stand - prendre position
mall - galerie marchande, centre commercial (comme Les Halles)
greetings - salutations
to cringe - avoir un mouvement de recul
to vow - jurer
shopping binge - faire une razzia
amid - au milieu de
Grinchiest - a reference to the Dr. Seuss children's story How the Grinch Stole Christmas
prickly - (colloquial) irritable
to bump up - gonfler
sales pitch - baratin, boniment publicitaire
driven - poussé, actionné
to strive - s'efforcer
to appeal - plaire, attirer
cross-section - groupe représentatif
commercial - pub
focus group - groupe de consommateurs
steer - piloter, diriger
to urge - conseiller vivement, préconiser
billing - présentation, affichage
to grade - noter, classer
rated - classé
to lean - appuyer
political tiptoe - this describe the delicate balance that stores have to maintain between their customers
daring - osant
to patronize - fréquenter
challenge - défi
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