02 September 2014

A Bear Hug from Smokey the Bear

A bear hug is a term we use to describe a strong, affectionate and hearty (vigoreux, robuste) embrace. In French, you could translate this as une étreinte or un câlin.

In this TV commercial, you can see a famous American iconic mascot known as Smokey the Bear who is celebrating his 80th birthday this year.

He was created in 1944 by the National Forest Service in the US to raise awareness (sensibiliser) to the dangers of forest fires. His famous slogan is "Only You Can Prevent Forest Fires."

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